top of page
AL.png

BRAND

Ajio Luxe

Date

July 2021 - Sept 2023

Designation

Creative Head

In charge of the overall design and execution for Ajio Luxe app & desktop and the creative aspect of marketing initiatives. Responsible for creating a cohesive image that embodies the company's brand identity, which can range from logos to website layouts and traditional marketing materials.

My

Responsibilities

  • Conceiving and implementing concepts, new templates, guidelines and strategies in various creative projects, execution and overseeing them to completion. Ideate / conceptualise / design templates for brands, any upcoming event, packaging and essentially any visual communication required at all times

  • Collaborating with other team members to obtain knowledge and execute based on the requirements

  • Directing and motivating the team to help them use their talents effectively

  • Train and guide subordinates into accomplished professionals

  • Lead brainstorming / creative discussions to generate ideas

  • Design, create and execute multiple creatives over the week (for app + desktop, emailers, social media marketing, edit stories, whatsap creatives, push notificaions, Brand pages) 

  • Ensure smooth transitioning into CMS - execution of all new designs and cordinating with  site ops

  • Figure out the best possible solutions with tech team

Cover Shoot

Meet Bollywood royalty Sara Ali Khan in Self-Portrait’s latest drop

Photographer: Kay Sukumar | Stylist: Ami Patel | Creative Direction: Vidhi Mirpuri

Cover Shoot

To coincide with the launch of the new collection from AK-OK, four trailblazing women from the creative field ponder motivations, challenges, work-life balance—and Anamika Khanna

Featuring Masoom Minawala Mehta, Shonan Purie Trehan, Tanya Ghavri and Gauri Devidayal

Photographer: Sahil Behal | Stylist: Shweta Navandar | Hair And Make-Up: Alyssa Mendonsa

Location: Masque, Mumbai | Creative Direction: Vidhi Mirpuri

Banner Shoot

Photographer: Hormis Antony Tharakan | Stylist: Malini Banerji

Creative Direction: Vidhi Mirpuri

The Festive Edit

Creative Direction: Vidhi Mirpuri