In charge of the overall design and execution for Ajio Luxe app & desktop and the creative aspect of marketing initiatives. Responsible for creating a cohesive image that embodies the company's brand identity, which can range from logos to website layouts and traditional marketing materials.
My
Responsibilities
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Conceiving and implementing concepts, new templates, guidelines and strategies in various creative projects, execution and overseeing them to completion. Ideate / conceptualise / design templates for brands, any upcoming event, packaging and essentially any visual communication required at all times
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Collaborating with other team members to obtain knowledge and execute based on the requirements
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Directing and motivating the team to help them use their talents effectively
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Train and guide subordinates into accomplished professionals
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Lead brainstorming / creative discussions to generate ideas
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Design, create and execute multiple creatives over the week (for app + desktop, emailers, social media marketing, edit stories, whatsap creatives, push notificaions, Brand pages)
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Ensure smooth transitioning into CMS - execution of all new designs and cordinating with site ops
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Figure out the best possible solutions with tech team
Cover Shoot
Meet Bollywood royalty Sara Ali Khan in Self-Portrait’s latest drop
Photographer: Kay Sukumar | Stylist: Ami Patel | Creative Direction: Vidhi Mirpuri
Cover Shoot
To coincide with the launch of the new collection from AK-OK, four trailblazing women from the creative field ponder motivations, challenges, work-life balance—and Anamika Khanna
Featuring Masoom Minawala Mehta, Shonan Purie Trehan, Tanya Ghavri and Gauri Devidayal
Photographer: Sahil Behal | Stylist: Shweta Navandar | Hair And Make-Up: Alyssa Mendonsa
Location: Masque, Mumbai | Creative Direction: Vidhi Mirpuri
Banner Shoot
Photographer: Hormis Antony Tharakan | Stylist: Malini Banerji
Creative Direction: Vidhi Mirpuri
The Festive Edit
Creative Direction: Vidhi Mirpuri
