July 2021 - Sept 2023
Creative Head
Ajio Luxe
In charge of the overall design and execution for Ajio Luxe app & desktop and the creative aspect of marketing initiatives. Responsible for creating a cohesive image that embodies the company's brand identity, which can range from logos to website layouts and traditional marketing materials.
November 2018 - May 2020
Creative Head Fab India
Being a Creative head as a part of the Marketing team I mainly took care of the Campaigns, promotions and Marketing activities for the brand. With layout designing as my strength I also managed a team of about 15 people, internal businesses like tug bug, fab cafe and several experience centres in India.
December 2017 - October 2018
Art Director
Elle Magazine India
Some of my responsibilities were to manage a team, Conceptualise and Art direct shoots. Designing and redesigning for print and social media post, while also coordinating with the head office in Paris.
November 2014 - December 2017
Assistant Art Director - Cosmopolitan Magazine India
Heading the art team involves distribution of workload, overseeing the work of other team members, as well as innovating and creating new designs and templates for the magazine. I also did over see a number of shoots and provide Art Direction for a number of covers and fashion features. I was one of the three key team members that is part of the final decisions taken.
Outside of print, I also did a fair amount of work for cosmopolitan.in. This includes everything from creation of videos, digital art work as well as gifs for stories.
December 2012 - November 2014
Digital Graphic Designer Vogue.in
Solely responsible for Designing all social media promotions and
digital marketing for Vogue.in, GQ, CNT and AD
August 2012 - December 2012
Senior Graphic Designer - Convex Studio
Worked on the launch of Phoenix Market City
April 2011 - July 2012
Graphic Designer - Sahara India (Mumbai)
-
Helped the management in setting up the Design Studio Research, Conceptualizing and designing logos, website and packaging
-
Assisted Mr. JJ Valaya conceptualize Brand Identity
-
Worked with the team on research and developed patterns for future products.
-
Visualised products for Home Soft Furnishings. (and many more projects).
September 2010 - February 2011
Jr Graphic Designer -
Xtrathin Design Studio
Worked on Projects like
-
UTV Bindass
-
Bombay Times ads - Ranbir Kapoor and John Abraham on emotional atyachaar,
-
Logos - Delhi Belly and Johny Worker
-
Bindass Branding - T shirt, calendar and sipper
-
Gift Coupon - Monginis, Big Switch etc
-
Van Branding - Gaana Grenade & Nuclear Naashta
-
Mailers - No One Killed Jessica and Crook team on Emotional atyachaar, Tron, Campus Attack and No.1 Rating Mad O Wat- logo (wax o wat), product design and packaging
-
M.S. Dhoni’s letterhead and envelope (and many more projects)